Courage, Freedom. Love! The Moomins 75 exhibition at the National Museum of Finland

The Moomins are looking great at 75! They still have the flawless, smooth skin of a 20-year-old, enjoy long hikes around Moomin Valley, and won’t be retiring any time soon. In fact, they’re busier than ever, raking in a whopping 700 million euros a year.

Maybe all that clean air, exercise and organic fruit are paying off. Or perhaps their anti ageing secret is their positive attitudes, love for life, and values built around camaraderie, compassion, reverence for nature, and respect for their fellow men.

To celebrate the Moomins’ 75th birthday, and their influence on Finnish life, The National Museum of Finland has collaborated with Moomin Characters OY Ltd with an exhibition highlighting the values and philosophy they hold dear. Courage, Freedom, Love!, is a multidimensional experience for children and adults alike and will be shown at the National Museum of Finland until 28.2.2021. There, visitors can relive their childhoods and experience the inspiration behind the Moomin stories through Tove Jansson’s personal belongings.

As a huge Moomin fan myself, I paid a visit to the exhibition and enjoyed every minute of it. Alexander Reichstein, the man behind the exhibit’s architecture, wanted to create something for adults, but also build an exhibition he would have loved as a child. He’s been successful in achieving his vision. I noticed tens of happy kids playing on the floating theatre stage, while the adults read inspiring quotes, and glimpsed into Tove Jansson’s complex mind when viewing display cases of personal artefacts.

Rather than simply showcasing stories and illustrations, the exhibition focuses on the atmosphere and emotions of the Moomin stories, which genuinely gives you a sense of being inside the mind of their creator. Here, you won’t see any original Jansson illustrations, but you will get a deeper understanding of her life, experiences and her reasons for writing her stories.

One of the most prominent themes of the exhibition is time, and how Moomins are happy living in the moment. They are never in a rush, and the show is designed with this in mind. It’s best enjoyed slowly so the mind can wander and ponder the meaning of life.

Moomin exhibition price and opening times

The exhibition is available until 14.3.2021. The museum is open Tuesday to Sunday 11 am-6 pm, and on Wednesdays, 11 am – 8 pm. The Moomin 75 exhibition costs €14 for adults every day apart from Fridays between 4 pm-6 pm, when admission is free. Children under the age of 18 get in free at all times.

It’s a big exhibition, but the museum must limit the maximum number of visitors during the coronavirus pandemic, so you may have to wait in line. You won’t have to wait long, though. I waited for about ten minutes and spent the time checking out the museum’s impressive lobby.

But if you don’t want to wait in line, you can book a private guided tour of the exhibition by calling +358 (0)29 533 6902 from Tuesday to Friday 9 am – 12 noon, or by emailing a contact request to

Needless to say, I strongly advise giving the exhibition a visit. Moomin fans will love the artefacts and beautiful scenery, while those not familiar with the stories benefit from slowing down and enjoying the moment.

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