Moomins are as iconic to Finland as coffee or casual nakedness. The cute white trolls attract our attention and make us feel warm inside, which makes us more likely to buy products that bare their adorable faces. Perhaps that’s the reason companies pay so much for the Moomin image, and how the Moomin brand earns over 500 million euros a year in licencing alone.
Just check out how many Moomins I saw on a 10-minute walkabout in a Helsinki supermarket.
1. Moomin Fiskars scissors
Two iconic Finnish brands for the price of one.
2. Snorkmaiden colouring pencils
You would think they'd put more than one white pencil in this set.
3. Nordqvist Moomin Tea
"the best moment of the day", the green one "adventurer's snack" and the red one "everything fun is good for your stomach".
4. Moomin House jug
I always feel guilty about flooding the Moomin house while using this one.
5. Moomin plates
Plates are sold with the same print as the iconic Moomin mugs.
6. Moomin Table Candles
Melting Moomin faces AHHHHHHHH!!!
7. Moomin Glass bottles
Perfect for Moomin soda.
8. Moomin shaped cookies
Not made with real Moomins.
9. More Moomin shaped cookies
Neither are these!
10. Moomin honey
I had no idea that Moomins also made honey. Maybe they paid off Moomin house with honey money?
11. Moomin hot chocolate powder
Tastes as sweet as a Moomin.
12. Moomin coffee
The most Finnish thing you'll ever see.
13. Moomin cereal
A cute way to start your day.
14. Moomin sodas
The red on is forest berry flavoured and the purple one is blueberry raspberry. Everybody likes the red one more!
15. Moomin kitchen tissues
Moomins like getting wet.
16. Moomin musical instruments
It takes years of practice to master the Moomin triangle.
17. Moomin glass lanterns
Moomins always light up my day.
18. Moomin knitting yarn
This is how baby Moomins are made.
19. Moomin embroidery
Now you can carry your Moomin around all day.
20. Moomin kids' champagne
Moomins love to party.
21. Moomin can coolers
And enjoying a cold one.
22. Moomin vitamins and omega3 tablets
But they also look after their health.
23. Moomin plasters
And they know first aid.
24. Moomin hairbrushes
This is how Snorkmaiden looks so good.
25. Moomin toiletry bags
Take the Moomins on your travels.
26. Moomin suitcases
This is how people know you're boarding a flight to Helsinki.
27. Moomin xylitol mints
Moominpappa didn't get a girl like moominmamma by having bad breath.
28. Moomin thermometers
Here's how the Moomins know when to hibernate
29. Moomin bedding
And they cuddle under this all winter.
30. The Moomin mugs - of course!!
It wouldn't be a trip to a Helsinki store without Moomin mugs.
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